fit20 | TMF Group case study logo


Local expertise allows for the smooth launch of a new fitness concept in the Middle East

TMF Group provided the final piece of the puzzle so entrepreneur Matthijs Westra could establish his fit20 flagship studio in Qatar.

Services provided: Corporate Secretarial, International Corporate Structuring

Services provided in: Qatar 

fit20 is a franchise organisation founded in the Netherlands in 2009. fit20 helps people get fit in just 20 minutes a week, by taking them through unique, slow motion training sessions.

2016 saw fit20 begin its international expansion through entrepreneurs in Belgium, the UK and now - the Middle East.

Franchise owner Matthijs Westra explains: “fit20 was a concept unknown to the local (Qatari) authorities; I had to obtain all the necessary licenses and permissions from the Qatari municipality, the Ministry of Youth & Sports and the Ministry of Economy.

“TMF Group helped me in setting up the company and getting all the right approvals in place. Everything from recommending a Local Qatari Sponsor as required by law, preparing all the legal documents as well as assisting with all the correspondence with the government and local authorities with the help of their Arabic speaking support staff.

“TMF Group really proved to be the missing link: I assumed with 99% certainty that all would work out. However TMF helped me achieve total compliance with all the different rules and regulations in Qatar and make all ends meet. My business would not be up and running without TMF Group’s support.”

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