Chinese car manufacturers eye overseas markets

Chinese car manufacturers have an eye on international markets in 2013, with independent brand-name car manufacturers looking to diversify their consumer base and boost export volumes.

The People Daily has reported several Chinese manufacturers are looking to capitalise on the demand stemming from South America, the Middle East and parts of Europe. Zhejiang Geely Holding Group is increasing its car export volume by 50% to 150,000 units in 2013, thanks to strong demand from Russia, Ukraine, Iraq and the Kingdom of Saudi Arabia. Zhang Lin, Vice President of Geely, said the total demand from markets outside North America and Europe can reach 20 million units, the same as the volume in the Chinese market.

BAIC Group is also optimistic about the potential of overseas markets, with plans to increase car sales to 50,000 units in 2020 from 7,000 units in 2012. The company said it would pay more attention to several markets including Brazil, Russia and Colombia, which have all seen an expansion of their middle classes and increased demand for automobiles..

Figures from the China Association of Automobile Manufacturers show exports of independent brand-name cars has increased dramatically since 2010, up 29.7% year-on-year to 1.05 million units in 2012. Passenger cars exports increased 39% to 660,000 units in 2012, with Chery, Geely, Great Wall Motors, SAIC Motor and Lifan among the top exporters in 2012.

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