A new report from The Economist Intelligence Unit (EIU), sponsored by TMF Group.
In August-September 2015, the EIU surveyed 155 senior level decision makers that have a good knowledge of the issues involved in their company’s expansion into overseas markets. The organisations came from a range of industry sectors including manufacturing, professional and financial services and IT and technology.
It was also found that depending on your location your routes and reasons for expansion could be very different:
- EUROPE: 3 in 4 European companies cite opening new markets for their products and services as the key driver in international expansion.
- APAC: Businesses in Asia Pacific prioritise finding new sources of capital.
- NORTH AMERICA: US firms are heavily reliant on Chambers of Commerce, with over half seeking assistance in both their home and destination market.
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