Although outbound FDI from the US is forecast to fall in 2017, US-based multinationals still see investment outside the US market as central to their corporate growth plans – according to new research from TMF Group in association with Forbes Insights.
Tried and tested vs. expanding and emerging markets: Where and why are US businesses looking to expand and invest in 2017/18?
The study canvassed the views of 250 US-based C-Suite Executives to explore the motivations and challenges of US-headquartered multinationals in taking their organization into a new international market. Respondents were drawn from a wide selection of industries and from organizations with annual revenues ranging in size from $250 million to over $5 billion. Key findings included:
- North America and Western Europe remain preferred investment markets for 2017/2018
- South America also remains popular with 1 in 3 US investors
- Significant increase in anticipated Australian investments, up 9.2%
- Eastern Europe also bucks downward global FDI trend (+3.2%)
- 1 in 4 investors are looking for new talent or new sources of capital
- 1 in 3 stress the importance of thorough research and local market knowledge
- Getting established with the correct paperwork, processes and premises is the biggest hurdle to entering a new international market
TMF Group in association with Forbes Insights.
